Ezine Marketing

An ‘ezine’ is an online magazine which sends out daily, weekly or monthly ‘editions’ to subscribers via email.

How to advertise with ‘ezines’:

The best way to marketing in an ‘ezine’ is to have a text ad and link to your website included within one of their ‘editions’. You can either pay for this link if you have a website without an affiliate program or you can suggest to the ezine owner that he/she uses an affiliate link to direct subscribers to your website for a share of the profits. This can sometimes be the better option as you don’t pay anything, however, if your website is a proven seller and is to be advertised to a large targeted subscriber base of say 100,000 people, it may be worth it to pay upfront.

What you must watch out for:

Now here’s the thing… Ezine owners, just like any website owner, are on a mission to generate revenue. As a result, it will obviously be beneficial for them to exaggerate the size and quality of their subscriber base so that they can charge more for ad placements!

You MUST make an effort to find out how large and how targeted their list actually is. The way to do this is to look at previous editions of the Ezine, pick out the advertisers, click on the links to visit their websites and then email the webmaster to find out how successful his ad campaign with the Ezine was.

Email at least five webmasters who’ve advertised with each ezine and you should be able to evaluate if your investment is going to be worthwhile or not.

You can find a large selection of Ezines by category at www.ezinesearch.com

3 steps to multiply you database with Ezine advertising campaigns:

When you find an ‘ezine’ owner has both a large list of subscribers and who is willing to market your product or service for you, set up this simple 3 point system to effectively capture a large chunk of their subscribers…

1. Agree the terms and price of the campaign. Give the ezine owner a link to send their subscribers to.

2. This link will direct the traffic to a blank page on your site with a brief but highly effective description of your product. Use fear, urgency and positivity in the description.

3. Under this description, include a box where the visitor must enter his name, email address and then press ‘submit’ in order to gain access to the sales page for your product. As I’ve already said, you can get one of these lead capture boxes at GetResponse.com.

When your ad gets emailed out, this is what will happen…If the ezine in question had 100,000 subscribers for instance, around 20,000 of them will probably get to your product description page. If just half of those 20,000 people submit their details to view your product, you will gain 10,000 targeted subscribers in an instant – and obviously make some sales as well!

Simple but highly effective and you can still do this even if you are an affiliate promoting someone else’s product!

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